Let's start with who we are...

Let's say we are a bunch of tinkerers, designers and engineers who are passionate about technology and sympathetic for the end user. OoBI started at the labs of IIT Bombay as an experiment to provide a medium to provide a realistic digital experience to a lay person - mostly using gestures and expressions.

In short, we are a wildly creative startup, revolutionizing the way you interact with digital content.

Approach - Design Process

At OoBI our thoughts are always governed by three aspects of the problem at hand - users, context and goals. These are the most important factors of Design process. This process allows us to come up with solution that is not only aesthetically pleasing but functional and economically viable. They act as checkpoints for validity of any solution that we propose and also a metric of its success.
Technology is slowly transforming our ways of information generation and consumption. Digitization is obvious and happening. Information is presented in different form factors and its consumption is governed by context. This presents us with opportunities to play with different media which resemble real life objects and environment yet are digital allowing ease in consumption of digital information.

 

Team

Kumar Ahir, Co-founder
With the passion for design and an eye for execution, Kumar uses digital artefacts to make everyday life fun and simple. He has worked with Fortune 500 companies like CISCO, Symantec, Microsoft and TCS. Kumar holds M. Design from IIT Bombay and B.E. in Computer Engg. He has done projects in interactive and new media spaces as a student and professional. His favorite pass time is to tinker with digital gadgets.

 

Atish Patel, Co-founder
Atish is graduate from IDC, IIT Bombay with Master’s in Interaction Design and belongs to first batch of Interaction Design. He completed his engineering in Electronic & Telecommunication and with a creative bend and pursued design. Before co-founding OoBI Atish was User Experience Designer in Microsoft and worked with Windows Phone Design team and Office Experience Group (OXG). He was associated with mobile based research projects sponsored by Nokia at IIT Bombay done specifically to study mobile phone usage and behaviour in rural India.

 

Recent update
OoBI joins hands with PropTiger and Makaan as it’s Innovation & Design Center with an aim to provide a User friendly Technology solutions which help home buyers visualize their Dream Homes and provide developers variety of New Media marketing solutions. This will enable OoBI to reach all developers of country with a similar aim to help home buyers to understand their Dream Home and Enable Real Estate Builder community of India with Technology and Enrich its true potential.