Unboxing surprises

As a part of improving our reach, we are changing our appearance on web. You must have noticed lot of changes to our website and blog and may have received “404 errors” in last couple of days. First of all apologies for getting a blank face/page.

In days to come you will see a new set of faces of our website. We are also taking care of lot of security issues that crippled our web presence. Our new security auditor is making full effort to give you a pleasant and secure browsing. On the other side our designers have worked hours to give information that is required in aesthetically pleasing way.

Thanks for you support.

Books with blank pages – a DIY attitude

When I was in school we used ruled books. There were horizontal lines drawn. Its prime function was to give a base to writing. But the same ruled books were used for maths and science and sometimes drawing too. These lines applied constraints as in you can write only in certain way. When writing you might need to have rules so that your letters are legible. I said writing. When you are done thinking or  just taking notes of what you already have in mind. Clear thoughts are written in ruled books.

But when we are thinking and being creative. We don’t want rules. As a child we have blank minds. We are yearning to learn which gets imprinted. Rules in books brings constraint in exploring and hence limits the possibilities

For a becoming big thinker its necessary to have blank canvas without any lines. Kids should be given opportunity to explore the endless possibilities of open canvas.

DIY is at the heart of any invention and innovation and when people are given space to build on their own, they do it their own way and the amalgamation is what will lead to innovation. OoBI has got DIY in its nerves and hence all the outstanding projects that you see are not limited by technology or any other constraints.

Are we limited in gestures?

Microsoft overhauled the gaming industry with the introduction of its flagship product Kinect. Although they bought it from an Israel based company Primesense their move was very strategic in bringing the casualness of gaming to the games ! But what happened later was something that they wouldn’t have imagined. Hackers hacked the device and started using it for making applications and cool stuff that would have not seen light of the day. What Kinect offers was the domain of only expensive gadgets found in multi million dollar labs of big companies. But in general it paved path for a new mode of interaction with digital technology. Gesture based input systems.

Till now since 2 decades the input medium have largely been confined to keyboard and mouse and at the most a touch (found on laptops). Although hackers have hacked other devices too like Playstation camera and Nintendo Wiimote to utilize the gestural aspect of it, introduction of this new device with full arsenal of apis opened the gates for easy programming of new modes of interactions. The input methods are slowly moving from merely fingers to full body movement. Well there is no denying that precise tasks are better handled by fingers (and that’s why we have them).

Softwares are being written to analyze natural body movements and gestures and respond to them. And these can form input methods. However it also limits the power of virtual.  Digital world gives endless possibilities to extend the capabilities of human. e.g. games – ability to throw fireballs, do kung-fu stunts just at click of mouse or short cut keys. But now with gesture based media we are limited by the common gestures that we use. In order to use the extra possibilities offered by digital technology we ought to learn new set of gestures. and then it no longer remain natural.

These thoughts came to my mind after watching following video.

Assassin’s creed Kinect demo

On watching video it looks like lot of stunts can’t be done by a normal person gamer. And hence they need to learn a totally new set of gestural language. Hence we become limited by the knowledge of our own gestural language to suit the context of digital world.

An ideal scenario would be to annotate our day to day gestures with little short cuts (the way slangs are formed) and utilize them for the extra possibilities in digital world.

About expectations and experiences


A product/system is considered usable when it delivers what is expected by users. And it’s usable when the user can learn to use it as fast as possible. Equally important is the context in which the product/system will be used.

Without these a product can’t deliver good experience to user.

Good experience using a product is derivative of understanding user expectations and context.

In the paradigm of computers this is well know fact. However with the market flooded by touch tables and gesture based products it becomes really essential that they are well designed to deliver a good experience. Understanding of users gestures to suit the context and the content will help design the system. A proper user study of the system and users therein and technical capabilities allows to put all the cards in place and deliver a well designed application.

OoBI @ UnPluggd

UnPluggd is a startup event that is focused on bring entrepreneurial community together. The event will bring 12 Indian startups who have managed to build great business and few of them, even a global brand.

And OoBI is one of the privileged teams to present their product at the most sought event of the year.


We are going to demo our proprietary application Fully Filmi and some other cool ideas at the event.


Date :October 30th, 2010.


Venue: Indiranagar, Bangalore

So come and witness the experience of touch !

Buying trends

I would like to start with a small excerpt from an article on The New York Times

“New studies of consumption and happiness show, for instance, that people are happier when they spend money on experiences instead of material objects, when they relish what they plan to buy long before they buy it, and when they stop trying to outdo the Joneses”

The buying trends of consumers are changing. And that will be the major driving factor of how items are sold. They need to experience the item before buying. Need not necessarily be hands on, but the demo atleast has to show how the item relates to their life.

Well this small change will have a major impact on how we present items to consumer. Static brochures might not just make sense. Neither will a demo on TV. Physical products can be straight away given in hands but what about intangible products/services?

OOBI provides innovative ways of bringing “that” experience to your products and give an experience to consumers which they can easily relate to.

Augmented Reality – context and users

Augmented Reality related applications have been exploited so much that they have started appearing on every website whether it be required or not. At OoBI we think that any application has to have a context and use to survive and create ahaa moment for its user.

Would like to cite an excellent example of AR used keeping users and context in mind.

Check out the app in action at www.tissot.ch/reality